What is a Vlog?

From Wikipedia, the free encyclopedia.
http://en.wikipedia.org/wiki/Vlog

A vlog or video blog is a blog (short for weblog) which uses video as the primary content; the video is linked to within a videoblog post and usually accompanied by supporting text, image, and additional meta data to provide context.

Blogs often take advantage of RSS for syndication to other web sites and aggregator software (RSS readers). With the inclusion of RSS Enclosures, which provides the ability to attach media files to a feed item/blog post, it is possible to bypass the mainstream intermediaries and openly distribute media to the masses via the Internet. Vlogs typically take advantage of this technological development, just as audioblogs have in recent years via the podcast boom.

Videoblogging gains popularity with each passing month, especially since the release of the new Apple Video iPod and the availability of iTunes Store's video content. iTunes uses the term to describe a video blog.

One of the potential problems with Vlogs is the current inability of search engines to create rich metadata or "search engine" data from the stream. For Vlogs to be fully embraced as part of web culture, some indexing solution will need to emerge.

Video Blogs

Vlogs may develop into the next wave of web publishing. With millions of surfers are reading turning to blogs everyday as srouces for both news and entertainment, the vlogging phenomenon seems ready to emerge full force as the big players on the web have officially taken notice of the power of blogs and are positioning themselves to be there to shape and incorporate the vlog medium.

Blogs have of course developed a very high online profile in recent years. A text blog or 'web log' where an individual publishes content of interest to them or makes use of the web as their online diary . Blogging has become a method of easy and instant publishing to a huge audience. News blogs have become a journalistic force, and blog subject matter is as diversified as the web itself.

Following the same style of current blogs but complimented by video content may soon take things even further. The rapid decline in hardware, bandwidth, and DV equipment have made publishing video on the web extremely easy and increasingly affordable. With high-speed connections becoming the norm, millions of people can easily download video files and streams. A new publishing medium is born, and with these converging trends, may see on explosion is interesting video content on the web in the next few years. All these factors lead to more of that easy and instant publishing mindset. Attention seeking people as well.

As marketers' obsession with online video advertising grows, what better time to introduce a placement that unifies the power of video with the value of blogs? By inserting unique, unconventional ad messages into video clips on vlogs, marketers may just be able to take both video and blog advertising to the next level.

If vlogs take off as expected, it's likely only a handful will accept advertising or provide enough traffic volume to make a placement worthwhile. Whether blog readers will tolerate the more intrusive video advertising also remains to be seen. If they do, the Internet industry may be singing the praises of yet another new online ad format by this time next year.
Bloggers are ready to "show" instead of "tell." Advertisers will devour this next generation of blogs.