Sunday, January 22, 2006

First Asian-Content Game Launched In North America

Win Win Gaming Subsidiary Pixiem Announces U.S. Launch of Popular Korean Mobile Game GoStop

Copyright Business Wire 2006
BUSINESS WIRE

LAS VEGAS--(BUSINESS WIRE)----Win Win Gaming, Inc. (OTCBB: WNWN) wholly-owned subsidiary Pixiem, Inc. announced the North American launch of Korean mobile phone card game title GoStop. GoStop is currently available in the U.S. through major mobile carriers.

GoStop, a popular mobile game in Korea, uses a special deck of 48 cards decorated with landscapes, flowers, and animals and can be divided into 12 months comprising 4 cards each. The game is played by putting down a card from your hand to match one of the cards laid on the table. In GoStop, clear graphics and a backlight function add extra playability. This incredibly addictive game offers several missions. Complete each mission and earn extra points.

Win Win Gaming Chief Executive Patrick Rogers commented: "The launch of the GoStop game marks the introduction of a popular Asian game title into the U.S. market. GoStop also represents the first launch of a line of Pixiem-created mobile card games with additional card and board game titles to follow. Card and board mobile games are a perfect complement to our existing line of sports-themed mobile games."

Sung Lee, vice president of Pixiem, Inc., said: "Pixiem's experience in the Korean market gives us an advantage in leading Asian content into the U.S. market. We plan to work with other carriers in launching additional Asian content into the U.S. and North American markets. Wireless handset penetration within both the domestic and international Asian population is very high. As we launch Asian game content into the North American market, we also plan to introduce our U.S. content games into the Asian market."

About Pixiem, Inc.

Pixiem Inc., a subsidiary of Win Win Gaming, Inc., develops and publishes licensed mobile games and applications for brand name companies in the sports and entertainment industry. Pixiem's licensed games are distributed through leading mobile phone carriers throughout the world. For more information, visit www.pixiem.com.

About Win Win Gaming, Inc.

Win Win Gaming Inc. develops mobile and lottery game content under agreements with sports, entertainment, and government/public-welfare entities. Services and support include marketing, content creation, design, promotions, operations management, technology, and infrastructure for specific customer/market requirements. For more information visit www.winwininc.com.

Safe Harbor Statement:

The information in this release includes certain forward-looking statements, including, but not limited to, statements regarding launches on additional carriers, our ability to produce other mobile games, timing of future game releases and quality of future games Actual results may differ materially from the results expressed in the forward-looking statements due to factors including, but not limited to, uncertainties regarding market conditions, demand for mobile games generally; ability to compete with other games in the market, market share taken by competitors that may be more experienced and better capitalized than we are; and other risks detailed in the Company's filings with the U.S. Securities and Exchange Commission.

Win Win Gaming, Inc. Patrick Rogers, 702-212-4530 or Silverman Heller Associates Dan Matsui/Gene Heller, 310-208-2550

© Business Wire 2006

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