The MyBlogAgent Blog Challenge

The My Blog Agent Blog Challenge is what to blog about today. Already, we are ‘Back Blogged’ with topics. Our challenge is to present insights and reflections that will be read and integrated into our reader’s challenge, so that he or she can use the input to meet their challenge(s) with insights from challenge solutions in the news.

While researching daily, the following challenges were found in headlines and body copy and challenged us to further investigate and think about we just read and how it applies to our clients and their customers.

Science Blogs as a Vehicle for Upscale Ads

Seed Media Group, which produces science publications in print and online, is seeking to broaden its audience – and its appeal to advertisers – by introducing a network of blogs, devoted to science and science-related subjects at www.scienceblogs.com. The Web site will initially bring together 15 blogs and plans are to have as many as 30 blogs on the network.

Make IT a Habit

We all have habits that we would like to change to new habits. Bottom line: It takes 30 days of focused attention to change a habit into a new habit.

The Front Page Challenge

The Front Page Challenge is being won by Google. There is rarely a day that Google isn’t in the news. The greatest challenge is being on the Front Page; especially, major newspaper media. Today, Google was on the front pages of the Daily News, LA Times, NY Times, USA Today and Wall Street Journal, with headlines like: ‘Google Resists U.S. Subpoena Of Search Data’ and ‘Feds try to google Google’.

Google’s Front Page Challenge Strategy: Be different than your competitors and take a position that will be supported by your users. Google to competitors: “You three (Yahoo, Microsoft and AOL) go that way and we’ll take this road to Search Leadership.”

One Mountain, Undivided

If you are the leader, the mountain is yours. If there is competition, the mountain is divided. To remain the leader, you must take the mountain or discover you are more together than the sum of your parts. Sometimes, there is more business for both of us working together, by maximizing our available and combined resources of time, energy and dollars.

RFID: A Technology Challenge

Pirated DVDs Among Hottest Items On Shelves in Iraq. International companies are reluctant to pressure the Iraqis now, because Iraq’s government is struggling with a number of challenges and now is not a good time to pressure it to crack down on copyright violations. RFID technology will one day meet this type of challenge with technology that will allow buyers to know the difference between a real copy and a pirated copy.

The Bin Laden Challenge

Talk about a challenge: More terrorism in the United States or ending the wars in Iraq and Afghanistan. “We do not mind offering you a long-term truce with fair conditions,” said Bin Laden. Vice President Chency responded, “Sounds to me like it’s some kind of ploy.”

Premium Prices Fuel Copper Challenge

The nation’s first new copper mine in a decade is about to begin production near the Utah-Colorado border. Two new mines and expansion of several existing mines are planned in Arizona, which produces 75% of the USA’s copper. “You can’t get a lightbulb without copper,” says Gregory Hahn of Constellation Copper, “tubing, plumbing, wiring in cars, houses, offices adds up to 50 pounds of copper per capita each year, while China uses 1 pound. Copper prices are up more than 180% since mid-2003.