The MyBlogAgency ‘Challenge Marketing’ Strategy

A game is a challenge. It’s about playing the game, keeping score and winning. MyBlogAgent (the blog for MyBlogAgency.com clients) plays the Challenge Marketing Game. We make the rules, we know what it means to our clients. Why do we play? Because we like it, we feel good about doing it and it helps us be successful in our work ... meeting challenges with viable innovative positioning and sales solutions for our clients.

How do we play the Challenge Marketing Game? Every day, we search multiple media for the word ‘Challenge’ – in the headlines, taglines, content and advertisements. Our goal is to find at least 3 challenges in the news every day. Most days, we find more than three. We collect them, read them and highlight the references for meaning. We organize and file by category: News, Business, Sports, Politics, Health, etc. Once highlighted, I we search for the meaning of this application and look for insights that can be applied to current challenges we are dealing with. Understanding is the ability to explain.

For years, we have continually applied the essence of the meanings to marketing strategies and tactical implementation executions. By starting with a challenge awareness, we have a head start on being first with a solution, rather than another definition of the challenge.

What MyBlogAgency Likes Most About Blogging

The thing we like most about blogging is that when we have something to say, we can. Yes, freedom of communication. Just because we already wrote a blog today doesn’t mean we can’t write another one. We can.

Challenge Marketing In The News Today

Online Habits Differ By Sex
Males and Females are different. Women are now as likely to use the Internet as men. American men check the weather, the news, sports, political and financial information. Online women are bigger users of email and more likely to check religious information and support for health or personal problems.

Influence of TV Viewing on Perceptions
TV is storytelling, a cultural environment. “Who tells the stories of a culture really governs human behavior. It used to be the parent, the school, the church, the community. Now it’s a handful of global conglomerates that have nothing to tell, but a great deal to sell,” said George Gerbner, an educator and pioneer researcher into the influence of television on viewers’ perceptions of the world.

Advances in Technology Make Telecommuting More Feasible
This year, 82.5 million workers world-wide have done their jobs at home one day a month, more than double the figure from 2000, according to Gartner Inc., a technology research firm. It predicts the future will grow to more than 100 million workers by 2008. Telecommuting is the way we work today.

Attention to Detail Is Key Part of Strategy
Plan the work and work the plan. Solve tomorrow’s predicable problems today.

Connectionism
How the brain, performing trillions of operations per second, recognizes previous experience and relates it to the present.

Understanding User-Centered Design (UCD)
User-Centered Design is not a process, but a philosophy. UCD requires the inclusion of a product’s end-user throughout the process. The primary benefit is that it ensures the product is useful, usable and meaningful to the end-user.

Social Influence
Influence investigates the causes of human change, whether that change is a behavior, an attitude or a belief. Inducing change in behavior is called compliance. Inducing a change in attitude is called persuasion. Inducing a change in belief is called either education or propaganda – depending on your perspective. Social influence is said to be employed by an agent or practitioner upon a target. The agent’s message is called advocacy.

The Blog Marketing Explosion
Blogging has become a new, less time consuming and less expensive way to reach current and potential customers. Blogging has changed the landscape of guerrilla marketing. Blogs are now being used to build personal and corporate credibility that will attract customers. So, what kind of information is in these blogs? CEOs are writing about what they know, adding personal things and talking off-topic. They want to be seen as forward thinking and up to date with the latest trend.