www.MyBlogAgency.com

By: Nathan A. Wolfstein IV
Blog Challenge Director
www.MyBlogAgency.com


The primary mission of MyBlogAgency is to teach our clients how to use the Blogosphere to communicate with their existing and potential customers through blogs, vlogs, podcasts and websites. MBA clients agree to tell their truths about their companies, staff, patents, new products, experiences, testimonials, visions and goals.

MyBlogAgency specializes in Corporate Blogs that communicate directly with truth, clarity and integrity. The goal is to inspire further actions by the user, leading to a sale. MyBlogAgency is compensated on a PayPer Sale and if this is not objectionable to the reader, please continue reading.


Today’s Topics: The Future of the Internet and the AOL-Google Deal.

The Future of the Internet

The Internet is a model for personal freedom, in that it allows for Individualized lifestyle choices. In the ‘Always On Web’ world, the user can now choose the time and place of the interaction. Expansion of ‘Anywhere, Anytime’ delivery is definitely part of the future of the Internet.


Here’s what’s coming:

(A) Phone and cable companies want today’s Information Highway to be laden with tollgates, express lanes and traffic tie-ups, all designed to make money for the network companies. Telcos will become more powerful Internet service providers. AT&T, Verizon and others are already aiming expensive plans at consumers who send big files. The premium versions are four times as fast as the company’s most popular offering.

(B) Next year, Congress begins to redraft the telecom laws for the broadband era. But recent court and regulatory rulings have given the carriers more room to discriminate. In June, the US Supreme Court ruled that cable broadband services were almost fee of regulation. Two months later, the FCC granted the same liberty to the Bells’ broadband services. The FCC made two newly merged megaphone companies vow to keep their Internet lines open to all for the next two (2) years.

(C) Rural Living will gain access to High-Speed Internet Services. This will impact population trends, increase local services and property values. Telecommuters can stay home and work. It is also a means to help recover some of the thousands of manufacturing and industrial jobs that have been lost in the last 20 years with the closing of plants and factories.

(D) Nielsen is finally entering the TiVo age. People who have DVRs are watching more television and more network television. Starting Monday, the TV ratings service will expand its national sample of TV homes to include users of digital video recorders. Nielsen will simultaneously begin offering three separate sets of TV ratings for each program, reflecting: (1) Live, real-time viewing; (2) Live viewing plus ratings for programs recorded and played back the same day and (3) Live viewing plus playback of recorded programs within seven days of their initial airing. This is a big chance for the industry. The networks will seek to charge advertisers for all viewers.


The AOL-Google or GoogleAOL Deal

The purchase by Google is a brilliant defensive move and positions Google as The Competitor to Yahoo, with MSN now in a third position. Heads, Google wins; tails, Microsoft loses. Google beat out Microsoft.

Google had to pay to stop AOL from taking AOL’s Search business away from the Googleplex. The investment was made to hold on to old business. Google needs to be the leader in ‘Community-Based-and-Powered Search’. Yahoo is forging an early lead over Google in this fast-evolving technology.

Google will also need to compete with Amazon.com, who will re-emerge as one of the Web’s most powerful properties through Alexa. By partnering with Google, maybe some of the Google magic will rub off on AOL and ultimately, Time Warner.

AOL’s very large online audience allows AOL/Time Warner content to be more accessible to Google users. Microsoft wanted to bolster MSN’s Search share for its adCenter Pay Per Click advertising platform set to rollout in 2006. AOL just got a shot by Google as a long-term technology partner, additional traffic being driven to AOL.com and by improving the monetization of its current traffic through an improved sales effort.

A PROBLEM FOR GOOGLE: Google will give AOL favored placement throughout Google Search. Google’s business model could be called-on-the-carpet, as guaranteeing AOL ad position is in direct contradiction to the ad-rank system that helps level the playing field between deep-pocket marketers and small-business owners.

The GoogleAOL deal is mainly a deal about selling advertising. Publicity is the big payoff, read all about it ... every day.