Marketing is Storytelling

Everyone, including myself, loves a story. Stories help us to understand identify and remember a product or service. Marketers need to do their homework (research) and develop stories that people – primarily customers – can believe.

Stories differentiate products and services. We all need stories that inspire us to action – to buy the product or service – and tell our friends all about what we are doing and why. Marketers tell stories because their customers need a story to be their customer.

Elements of Storytelling

Following are highlights from Seth Godin’s book ‘All Marketers Are Liars’, which I think should have been titled ‘All Marketers Are Storytellers’:

* A great story is a true story.

* Great stories make a promise.

* Great stories can be trusted.

* Great stories are subtle.

* Great stories happen fast.

* Great stories don’t appeal to logic, but to the senses.

* Great stories are rarely aimed at everyone.

* Great stories don’t contradict themselves.

* Great stories agree with our worldview.

Blogging is Storytelling

For the past four months, I have been a blogger. Blogging is storytelling, my storytelling.

For me, it is like writing a piece of the overall (macro) story, one day at a time. When you put all the pieces together, you have ‘The Whole Story’